Unified customer context
Bring messages, CRM fields, orders, tickets, and internal notes into one reliable view.
Customer operations intelligence
Turn customer requests into resolved work.
CALIQ helps service and operations teams understand requests, route cases, and complete workflow actions across the systems that already run the business.
- Inputs
- Messages, forms, CRM
- Controls
- Approvals and audit trails
- Outcome
- Faster resolution cycles
CALIQ Workbench
Live customer case
Customer request
"We need to change our delivery address, confirm the invoice, and keep the order date."
Detected context
IntentOrder change
RiskBilling mismatch
OwnerOperations queue
Recommended actions
- Verify account authority
- Update address in CRM
- Notify billing team
System handoff
CRM updatedTicket routedAudit saved
Resolution path
Suggested
Approval
Required
Customer update
Draft ready
Built for high-volume service environments
Financial servicesRetail and commerceHealthcare operationsTelecom and utilities
Platform
One layer between customer signals and business systems.
CALIQ is designed for teams that need automation with context, governance, and measurable outcomes.
Intent and case routing
Classify requests, assign priority, and route work to the right queue or owner.
Action orchestration
Trigger approved workflows across support, sales operations, onboarding, and back-office tools.
Workflow
A practical operating model, not a black box.
Each request moves through a clear path your teams can review, adjust, and improve.
Capture
Collect conversations and operational events from the channels your teams already use.
Understand
Identify customer intent, account context, missing data, policy constraints, and urgency.
Act
Recommend the next step, draft responses, update records, or run an approved workflow.
Improve
Track outcomes and refine routing, playbooks, and automation rules from real performance.
Implementation
Start narrow. Prove value. Expand with control.
The strongest deployments begin with one measurable workflow, then expand once teams trust the routing, approvals, and operational outcomes.
Map one service journey
Start with a high-volume request and document the systems, rules, owners, and exceptions around it.
Define allowed actions
Separate safe automation from steps that can run automatically, need approval, or must stay human-owned.
Measure resolution quality
Track routing accuracy, cycle time, rework, and handoff quality from the first deployment.
Connected systems
Designed to sit beside the tools your teams already use.
CALIQ is an operating layer, not a replacement for your CRM, helpdesk, or workflow stack.
CRM and customer records
Helpdesk and ticket queues
WhatsApp Business Platform
Email, chat, and form channels
Order, billing, and document systems
Internal workflow and approval tools
Analytics and reporting destinations
Solutions
Use cases that map to real operational work.
Support operations
Reduce repetitive replies, summarize customer history, and escalate complex cases with context.
Sales and account teams
Spot high-intent conversations, prepare next steps, and keep CRM records current.
Onboarding workflows
Guide customers through documents, approvals, reminders, and handoffs without losing state.
Service back office
Connect requests to policies, forms, and operational systems so work closes faster.
Industries
For organizations where service quality and operational accuracy matter.
Financial services
Handle sensitive requests with routing rules, audit history, and clear approvals.
Retail and commerce
Connect customer conversations to order, delivery, refund, and loyalty workflows.
Healthcare operations
Coordinate requests, documents, and team handoffs with structured context.
Telecom and utilities
Resolve high-volume service cases while keeping records and field actions aligned.
Security and control
Designed for governed automation.
Keep humans in control of sensitive steps while giving teams the speed of automation where it is safe.
Approval rules
Set which actions can run automatically and which require review.
Audit trails
Trace each recommendation, record update, route change, and completed workflow.
Access-aware handoff
Route work based on team role, case type, sensitivity, and operational priority.
Start with one workflow